Improving Mental Wellbeing

As a humanistic counsellor based in Weston-super-Mare, I have been supporting people since 2014. Over the years, I have worked alongside individuals of all ages and backgrounds who have brought a wide range of emotional, relational and personal concerns. Because most of my work is local, it is not unusual for me to bump into someone I am currently supporting, or have supported in the past, while I am out in the community.

Recently, while attending a local event, I happened to see seven people I had supported, some in the past and others I was working with at the time. It gave me a moment to reflect on something that is rarely discussed openly, but which many clients think about. What would it be like to see your counsellor in public? What feelings might it bring up? And from my perspective, what is the ethical and respectful way to handle it?


Why it can feel strange
Many clients have shared how they might respond if we bumped into each other outside the counselling room. Most say they would simply nod and carry on, some would want to come over and say hello, and others would prefer to avoid any contact altogether. One client laughed and told me, “I saw you at the recycling centre once and hid in my van!” All of these reactions are completely natural. The counselling relationship is often experienced as something private and contained, so meeting unexpectedly in the middle of everyday life can feel disorientating. It is a bit like how people describe seeing a teacher outside of school for the first time, someone you know in a very particular role suddenly appears in a completely different setting.

In humanistic counselling, the relationship is at the heart of the work. Together we create a space that is non-judgmental, confidential and clearly structured so that you can explore your thoughts, feelings and experiences without fear of being exposed or misunderstood. This space is not just physical. It is a shared emotional and relational environment where safety, respect and genuine presence are actively offered.

In this environment, presence means I am fully with you in the moment. I am attentive not only to what you say but to the way you say it, to what is spoken and unspoken. That quality of attention is part of what makes therapy feel so distinct from everyday interactions. When that protected quality suddenly appears outside its usual context, it can feel surprising or even unsettling.


How I approach these situations
Because I have worked with many people over the years, I expect this will happen occasionally. That is why I include it as part of our initial contracting conversation when we begin counselling. I explain that if we do meet in public, I will not initiate contact. If our eyes meet, I might offer a smile or a small nod, but I will not approach or start a conversation.

This is not about being unfriendly. It is a way of protecting your confidentiality and ensuring you remain in full control. You might be with friends or family, or you might be absorbed in something else. You may not want to explain who I am or how you know me. My role is to make sure you never feel placed in an awkward position.

If you do wish to acknowledge me or have a brief exchange, you are free to do so. Some people find it reassuring to have a short interaction, while others prefer none at all. Both responses are completely valid. We can also talk about your preferences during our sessions so that I can adapt my approach in a way that supports your comfort and autonomy.


Humanistic values beyond the therapy room
Humanistic counselling is grounded in the belief that every person has an inherent capacity for growth, healing and self-understanding when the right relational conditions are in place. Carl Rogers, one of the key figures in this approach, described three core conditions that make deep therapeutic change possible: empathy, congruence (or authenticity), and unconditional positive regard.

Empathy involves entering into your frame of reference as fully as I can, so that I am not only hearing your words but understanding the meaning and feeling behind them. Congruence means that I am authentic and real in our relationship, not hiding behind a professional mask. Unconditional positive regard is the commitment to hold you in acceptance and respect, regardless of what you bring or how you feel about yourself.

Alongside these, many humanistic therapists also value the idea of relational depth. This describes moments when two people are fully connected, each feeling truly understood and accepted by the other. These moments can be powerful, even life-changing, and they often arise in the privacy of the therapy room where trust has been built over time.

These values and qualities do not end when the session finishes. They shape how I hold you in all contexts. If we meet unexpectedly, my intention remains to protect your autonomy, respect your choices, and maintain the trust we have built. It is part of the commitment to keeping therapy as a space that is genuinely yours, where you can be yourself without fear of outside influence or exposure.

From an ethical perspective, this is why boundaries matter so much in counselling. The outside world only becomes part of our connection if you choose it to be. That separation allows therapy to remain a place for reflection, growth and emotional honesty, untouched by the demands and distractions of other environments.


This is your process, and it happens on your terms
Your counselling journey is unique to you. You may want it to remain entirely separate from your everyday life, or you may feel relaxed about moments when it overlaps. There is no single right way. My role is to support what feels most comfortable and empowering for you.

It can be useful to talk about these “in-between” moments because they can reveal how you experience boundaries, relationships and your own sense of privacy. They may seem like small details, but in therapy, they can be openings into deeper understanding.

Whether we meet in the therapy room or unexpectedly while buying vegetables at the market, my aim is unchanged. I will hold your story with care, respect your privacy, and ensure that you remain in charge of when and how our paths connect.

George Fortune Counselling
Counselling in Weston-super-Mare

Artificial Intelligence is rapidly becoming a normal part of daily life. Whether it's writing tools, digital assistants, or mental health apps, AI is increasingly present in how we relate to ourselves and the world around us. For some, the idea that a chatbot could offer emotional support might feel reassuring. For others, it feels clinical, cold or even worrying.

As a humanistic counsellor, I’m all for using whatever helps. But I also believe we need to be really clear about what human counselling offers that AI simply can’t. While a digital tool might help you reflect or self-soothe, the kind of connection and healing that happens in counselling is rooted in something deeper: a real human relationship.


Yes, AI has its place… but let’s not stop there
Mental health apps and AI chatbots can be genuinely useful. They’re often available 24/7, they don’t judge, and they can offer practical tools like:

• Journaling prompts
• Mood tracking
• Breathing exercises or grounding techniques
• Thought-reframing based on cognitive behavioural therapy

For people who are just starting to notice their mental health slipping, this kind of support can feel like a safe and easy way to check in. It can also be especially helpful when someone is on a waiting list, or when cost or stigma can make accessing therapy feel harder.

There’s also something empowering about being able to take care of yourself using tools at your fingertips. Apps can give a sense of structure, offer gentle nudges towards self-care, and sometimes help someone recognise patterns in how they think or feel.

But here’s the thing: most AI tools are designed around information delivery, not emotional presence. 

They can mirror certain therapy techniques, but they don’t offer the dynamic, moment-to-moment interaction that real relationships provide. Even the most advanced chatbot doesn’t feel you. It doesn’t attune to your silences, sense your hesitations, or hold space for the things that are too painful to name right away.

AI can definitely be a support, but it’s not a substitute.


What counselling offers that AI can’t
At the heart of counselling is a relationship. Not just a conversation, and not advice either, but a space where you're truly heard, accepted and understood. In humanistic counselling, that relationship is built on key principles that AI can’t replicate:

Empathy
Empathy isn’t just about understanding the words you say, it’s about feeling alongside you. Carl Rogers, a key figure in humanistic psychology, described empathy as “entering the private perceptual world of the other.” In counselling, this means attuning to your experience as you feel it, not observing from a distance, but standing beside you in that inner world.

While AI might mimic empathy through carefully chosen words or tone, it doesn’t actually experience anything. It doesn’t feel. It doesn’t sense. It can respond, but it cannot connect in the way a human can.

Congruence
This is the therapist’s ability to be genuine and authentic. When a counsellor is congruent, they don’t hide behind a professional mask, they meet you as another human being, fully aware of their own feelings and responses in the moment. This honesty helps build trust and encourages you to bring your whole, unfiltered self into the space.

An AI algorithm can’t be genuine; it simply follows programmed rules. It doesn’t show up with a grounded presence or respond to the unpredictable flow of emotions. Because of this, human therapists can create a transparent and authentic dialogue, offering you a true reflection of how you may be experienced. 

Unconditional Positive Regard
One of the most powerful aspects of person-centred therapy is unconditional positive regard. This means being accepted exactly as you are, without needing to perform, explain yourself, or try to be “better.” It creates a space where people feel safe enough to bring their shame, fear, anger, or confusion without fear of rejection.

This is very different from praise, agreement, or the kind of unhelpful collusion you might get from AI, where both sides unintentionally reinforce avoidance or fail to challenge unhelpful patterns. Instead, unconditional positive regard offers a kind of emotional holding that says, “You are enough just as you are.” No app, no matter how advanced, can provide that deep level of emotional safety.

These three therapeutic concepts together create what Rogers called the “core conditions” for personal growth. When someone experiences these within a safe, consistent relationship, their natural capacity for healing and change often begins to emerge.


Real connection brings real change
One of the most common things clients say is, “I've never said this out loud before.” That moment, when someone risks being fully honest with another person and discovers they’re still accepted, is powerful. It changes how we see ourselves. It helps us let go of shame. It builds trust.

In counselling, this kind of connection is not just a bonus, it is the work.

Psychological theories support this too. The "common factors" model, found across many therapy approaches, shows that the therapeutic relationship itself is one of the strongest predictors of change. It's not just about the method or technique used, but the quality of the connection between therapist and client. In fact, studies suggest that around 30-70% of improvement in therapy comes from these relational factors.

And it makes sense. Humans are relational beings. We heal in connection. The presence of someone who is there with us, emotionally and psychologically, gives us permission to be vulnerable, and to start moving through what has felt stuck, heavy, or hidden.


Why the format matters, but not as much as the human presence
People often wonder if counselling can still work if it’s not face-to-face. The answer is yes, because it’s not the physical space that matters most, but the quality of the relationship.

Whether we’re in the same room, on a video call or speaking on the phone, counselling still offers:

• Emotional attunement
• Presence
• Careful listening
• The opportunity to feel seen and understood

Of course, video and phone work slightly differently. We might lose some non-verbal communication, or have to be more intentional with pauses. But the heart of counselling remains intact: you are still speaking to a real person who is with you in that moment, not just replying to prompts.

In contrast, AI may feel responsive, but it’s always one step removed. It doesn’t feel the energy behind your words. It doesn’t notice when you hesitate before saying something vulnerable. And it doesn’t care, not because it’s cruel, but because it simply can’t.


Can AI and counselling work together?
I would say yes, and have actively encouraged my clients to use AI as a tool for their counselling. Some clients use them to track moods, practice breathing techniques, or note down reflections between sessions. In this way, AI can be a supportive extra, something that complements the deeper work happening in counselling.

But AI is only as helpful as its limitations allow. For example:

• It can’t assess risk accurately
• It doesn’t understand context
• It can’t respond to the nuance of trauma or relational dynamics
• It won’t offer repair if something feels misunderstood

Whereas in counselling, if something doesn’t feel right, we talk about it. That’s part of the healing too. So yes, AI offers a stepping stone or a small piece of the puzzle, but it doesn’t replace the relationship, the depth or the humanity of therapy.

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In conclusion 
We live in a time where technology is becoming more intelligent, more responsive, and more involved in our personal lives. That brings both opportunities and challenges. But when it comes to emotional healing and personal growth, I believe there is no replacement for another human being who listens with compassion, who accepts without condition, and who sits with you in the uncertainty without trying to fix you.

Counselling is not just a conversation. It’s a relationship where change is possible because you are not doing it alone. You are doing it with someone who is fully present, human to human.

If you’ve been wondering about counselling, especially if you’ve tried apps or AI tools and found something still missing, get in touch. We can have a real conversation about what you need and how we can create that space together.

George Fortune Counselling